Team BellaDonna, a loose conosortium of people directly or indirectly struck by breast cancer, began nearly a decade ago. Instigated by my mom’s emotional response to my first bout of breast cancer, Team BellaDonna is comprised of women and men that are inspired to exercise tangible efforts against the disease. This group, including up to 25 individuals over the years, has more heart than a herd of elephants, and a determination that has allowed us to collectively raise over $250,000 for the smartly and efficiently run Avon Breast Cancer Foundation, and its offshoot, the Avon/Love Army of Women. Young and “older”, moms and singles, businesswomen and students, members of the Team BellaDonna posse join the efforts for varying reasons. Some tag along for one cathartic term as an empowerment and renewal effort after battling breast cancer. Others, the core team of about eight, return to the group year after. We are survivors, supporters, sisters, sons, and perhaps superstars to those we empower through our numerous fundraising and awareness efforts. Turning emotion into effort, trial into tribute…that’s what this group is all about.
Over the years, Team BellaDonna has created and encountered many adventures. Among the humorous failures that were more investment that return – an “Open House” party at my home featuring the likes of Lia Sophia, Usborne Books, and Pampered Chef. What was I thinking when I opened up my home to the public? The concept was that people would move from room to room, purchasing items with a percent donated towards fundraising efforts.
Another questionable effort – the “cottage” handmade glass bead bracelet project. Beautifully designed bracelets made by women that were already overburdened with careers and kids, in a market flooded with Pandora®, Chamillia®, and other “trendy” “build a beaded bracelet” offerings. Yeah, that was destined to fizzle before it started.
The children’s concert palooza with a collaboration of four hugely popular interactive tot-set performers, garnered quite a bit for our cause, promoting breast health to hundreds of young moms to boot. Now that event was both fun and fruitful. We were roockin’ in the isles with toddlers at a packed auditorium! What pleasure to be a kid again, miming animals along with the pre-school set!
A greater success, and still with great potential, our Team BellaDonna “ArtWear” tee shirts, designed to symbolically represent hope BEYOND breast cancer, a core focus of my personal and professional efforts. With original signed art donated by a known artist, Ken Maryanski, this endeavor may yet be a winner. I just have to clone myself to find the time to roll this project out completely while still earning income through gainful employment. Still, the shirts do sell locally, and simultaneously raise hope.
Email, social media, direct mail, tables at supermarkets, motivational speaking, producing major public events, auctions, fashion shows – the fluid Team BellaDonna group, though they may very well raise eyebrows and sigh behind my back, has been with me from the time of my second breast cancer bout, literally marching towards breast cancer cures. Truth be told, we’ve had a lot of fun, met some amazing people, and learned great practical skills along the way! Oh, and then there’s the little 40 mile Avon Walk for Breast Cancer Boston walk in the park we reward our efforts with each May. But, that’s another host of stories.
Last week, whilst in the thick of planning our annual “Styles & SMILES” Charity Fashion Show and Auction (those of you that are professional event planners will realize this in itself represents a full-time job), we threw together an event called the “Pink Toolbelt Diva” party. Although not great as a fundraising event (the first time out rarely is), this event had the effect of raising more awareness and generating more empowerment than any of our prior fundraising endeavors. The Toolbelt Diva event allowed women to try Tomboy Tools®, sized for women and with pink accents, at fun hands-on stations “manned” by local Firefighters, Team BellaDonna husbands (bless my husband), and Home Depot store managers, who seemed to enjoy all the female attention. The event was a win-win-win, gathering women of all ages for the empowerment that comes with learning independent “tool use” skills, providing attendees the opportunity to contribute to the cause while getting practical skills and tools in return, providing a networking opportunity for area businesses related to homes and design, and reaping a percentage return towards Team BellaDonna fundraising efforts Through a concerted public relations campaign (did I mention my background includes a Masters in Communication?), the event garnered front page photos and articles in every area newspaper, both local and state news. The message: Women Can Do. The exposure and awareness for corporate Tomboy Tools (a women owned business that, at a corporate level, sponsors the Avon Breast Cancer Foundation), corporate Home Depot (traditionally perceived as a man’s playground), and the Avon Breast Cancer Foundation were a bonus benefitting these organizations. I do sometimes wish our corporate beneficiaries would find creative ways to reward our Team BellaDonna volunteers’ efforts towards promoting these businesses, but am also grateful for the opportunities these collaborations represent.
The “Pink Toolbelt Diva” event had little girls learning about power tools, grown women fixing faux cars, older women painting on practice walls, gardeners getting tips from Home Depot experts, and me finally learning what to do if my car tires fail. The three survivors on our team spoke with others, offering counsel, consoling those that exchanged their breast cancer stories, and modeling hope as they represented “thriving and purpose” after cancer.
For me, the event provided an opportunity, yet again and again, to model proactive humanitarianism and management skills for my young daughter, who, at 9, follows suit as a little leader of her own inventive and adorable “event management” efforts. Finally, I was able to let go of my need to “kick cancer’s #@$” by personally directing every fundraising project, passing the event managment reigns to two of our capable younger team members, who got a taste of what it is to pull disparate event pieces together, and the pleasure of watching the event become much more than the sum of its elements. In the thick of the event, I surveyed the room, all the action, emotion, conviction and shared purpose, and my eyes rimmed once again with inspired tears. Thus, like many other of our ongoing efforts to support those impacted by breast cancer and move the big bio-scientific –medical machine closer to the real breast cancer answers, we’ll call our first “Pink Toolbelt Diva” Party a good success.
Now, just weeks later, there are dozens of fashion show/auction tasks to tie up. We’ll need an entire skein of “pink ribbon” to knit the event together and pull it off, and a piece to tie the clock’s hands as we race to find the time to complete the event while juggling our lives. But, I know that Team BellaDonna is up to the task.
